The Single Most Important Reason to Get a Single Property Web Site
Tuesday, October 27th, 2009
Back link.
A back link is a link that is placed on a website that links back to your main real estate website. Back links to your main web site create a virtual Internet ‘buzz’ about you. For example, say I am an aspiring rock star. Yes it’s a stretch but follow me for a moment. I want to become famous but not enough people have heard about me, and haven’t made it yet. So I get a bunch of my friends to follow me around and take pictures of me in public. My own paparazzi! Once the buzz is created, the real paparazzi will catch wind and join in.
By creating a small affordable website out on the Internet, far from your main site, then placing a back link to your main site, you are creating an Internet buzz. Single listing web sites are great for this because it is relevant real estate information and it makes perfect sense to link back to your main site. So this is not a ‘trick’ and you aren’t throwing spam out on the web. Those kinds of tactics will get you in trouble. If you aren’t for real, the real paparazzi will figure out they are being mislead. You want to ‘lead’ the search engines to you, not ‘mis-lead’ them to you.
There are several single property web site providers out there that offer a range of services. Select the one that fits your budget and try to get a real domain name hooked up to each one. Each listing web site will create more web marketing for your client, and a great link back to your main site.
RealEstatePointe is still giving away free sites for a limited time. Single Listing Real Estate Websites