Posts Tagged ‘SEO’

Advice on Domain Name Registration for Real Estate

Wednesday, October 28th, 2009

An important aspect of your web marketing strategy is the domain name that you choose for your main web site, and the sub sites you will be using in your broad marketing effort. When choosing a domain name you should keep in mind the purpose of the site, the keywords that are likely to be entered to find the site, and the geography of your business. I say the geography because as you know in real estate, it’s all about location. The geographical nature of your business goes from beginning to end in your web marketing strategies.

So when I am registering domain names here are some of the guidelines that I follow. Please do not share this information with anyone or there won’t be any domain names left for the rest of us to register!

- When creating a listing web site you can use the address, for example 100-maple-ave-brookpark-ohio.com

- If you want a site that can be used for one or more listings try besthomeinyourtown.com, besthomeincanfield, besthomeinbrookpark, etc.

- If you are creating a blog site use names like hersheyrealestateblog.com.

- Be sure to get a few regional names like myregionalhomesforsale.com, raleighnchomes.com and raleighnchomesforsale.com are surely already taken but…

- Try raleigh-nc-homes-for-sale.com (actually this one is already taken too! someone in Raleigh is paying attention, but the .net version of this name is still available as of this posting!)

These domain names can be used for listing web sites, your main site, subdivision specific sites, and stealth sites. Three years ago these names were wide open but today you need to be a little more imaginative to get a name that will work for you.

In order to know which are the best search phrases to choose, you will need to hire and SEO expert, or wait until I write my article and search for the terms yourself. I know some of you are already on board and doing it yourself - keep up the good work if that’s the case.

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Posted in SEO | 1 Comment »

The Single Most Important Reason to Get a Single Property Web Site

Tuesday, October 27th, 2009

Back link.
A back link is a link that is placed on a website that links back to your main real estate website. Back links to your main web site create a virtual Internet ‘buzz’ about you. For example, say I am an aspiring rock star. Yes it’s a stretch but follow me for a moment. I want to become famous but not enough people have heard about me, and haven’t made it yet. So I get a bunch of my friends to follow me around and take pictures of me in public. My own paparazzi! Once the buzz is created, the real paparazzi will catch wind and join in. 
By creating a small affordable website out on the Internet, far from your main site, then placing a back link to your main site, you are creating an Internet buzz. Single listing web sites are great for this because it is relevant real estate information and it makes perfect sense to link back to your main site. So this is not a ‘trick’ and you aren’t throwing spam out on the web. Those kinds of tactics will get you in trouble. If you aren’t for real, the real paparazzi will figure out they are being mislead. You want to ‘lead’ the search engines to you, not ‘mis-lead’ them to you.
There are several single property web site providers out there that offer a range of services. Select the one that fits your budget and try to get a real domain name hooked up to each one. Each listing web site will create more web marketing for your client, and a great link back to your main site.
RealEstatePointe is still giving away free sites for a limited time. Single Listing Real Estate Websites

 

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Posted in SEO | 3 Comments »