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If you catch your employees spending time on MySpace and Facebook, that might be a reason to fire them. But if the person in charge of marketing isn’t on Facebook, send them packing. At this point social networking isn’t new, but it’s recent growth in the marketing sector is earthshaking.

One of my favorite uses of social marketing is gathering intelligence about your industry. In civilian terms, this means find out what your competition is doing, and who they are doing it with. This sort of information is invaluable in this day and age when data travels across the country at the speed of light. (Sorry Pony Express)

Social networking fits tightly with all of your other marketing efforts. Web sites members should be getting a newsletter, the newsletter should be linked to your blog, and that blog should link to your Twitter account. The more linked in you are, the more friendly the Internet will be to your business ventures.

Personality is what it’s all about. In the 80’s, it was about the COMPANY. You called the company, they routed you to someone, maybe you got a hold of the sales person. When you did, this person was mostly just a representative of the company. Now - the Internet has completely changed this dynamic. Yes your company name is still important, but so are you! The individual professional is the face customers want to work with, and whether they are in Buffalo or San Diego, they can see your face, and see that you like to fish on the weekends. Building rapport with customers has never been so efficient. (Or destructive if your customers are ethically opposed to fishing! so be careful.)

Tech savvy marketing managers are the MVPs of the Internet age.  Be sure that marketing guru is all over the net and the winning the game for you.

Cheers!

Jim